You finally worked up the courage to share your ideas online – congrats for taking that big step! You bought a domain, set up your blog beautifully, and now you’re ready to take your blogging game to the next level.
Many bloggers struggle with balancing passion and making money. But you felt driven to put yourself out there and share a message. Now it’s time to combine that passion with marketing skills to boost your site.
After all, well-written content deserves an audience. You didn’t craft those posts just for them to go unseen!
As a new blogger, how can you get more eyeballs on your site? Keep reading for tips on using your passion and smart digital marketing to grab attention and grow your audience.
Digital marketing is a field that many businesses are in need of, in this digital era. It helps you get a better understanding of the available digital channels, how they interact and how to use them to your advantage. It is essential for a person in the blogging career.
Scope of Digital Marketing in 2024
Digital marketing is poised for even greater importance and scope in 2024 and beyond. As technology continues rapidly evolving, customers rely more on digital touchpoints during their buyer journeys. To engage today’s increasingly tech-savvy audiences, brands must utilize advanced digital tactics across channels like social media, content marketing, SEO, and mobile/video ads.
The possibilities for targeted, hyper-personalized marketing will grow exponentially thanks to AI and big data capabilities. While human creativity remains irreplaceable, leveraging automation and analytics will become mandatory for success.
The scope of digital marketing spans creativity, technology and strategy – marketers able to master this blend will thrive in 2024 as digital’s dominance expands.
Must-Have Digital Marketing Skills for Blogging Career
1. Writing & Editing
Starting a blog? The most important skill you need is writing great articles. Blogging is all about sharing interesting stories and information. Think of it like this: Can you clearly explain an idea in writing? If you can, then you’re on the right track. Your goal should be to write blog posts that people want to read and share.
If you come across a not-so-good piece, don’t worry! With practice, you can turn it into something amazing. Many people are creative but don’t have required writing skills – if you are the person, do not worry! You can use online tools like reword generator or paragraph maker to make your content stand out.
Sometimes, using writing tools can help, just like when you’re working on big school projects. Such tools work best when you use them as your assistant just like people are using ChatGPT as their assistant!
Absolutely, everyone needs help sometimes. Think of it like this: Even if you’re super talented and have awesome ideas, teaming up with others can make things even better. Just like in a team sport, where everyone plays a part. Things are always changing rapidly in digital marketing so you have to stay updated.
It’s like a race, and to keep up, you need to learn new things. Having friends or teammates who know a bit more than you can be a big help. They can show you shortcuts, help you jump over hurdles, and introduce you to new ideas you might not have thought of. So, always remember, together we can do more!
3. Email Marketing
Do you want to extend the reach of your content? Email marketing may be one of the keys to try. It is useful when you try to reach your loyal customers and also for niche targeting.
It is your way of keeping in touch with your audience. You have probably set up your signup feature with the tool of your choice, for instance, MailChimp.
It is now time to distribute your content to the contacts in your mailing list.
4. SEO Ability
When you write a blog, you want people to find it easily on the internet, right? That’s where Search Engine Optimization (SEO) comes in. It’s like giving your blog a special key so search engines, like Google, can show it to more people.
It’s important to use the right words or “keywords” in your posts that people might type into a search. But here’s the thing: you can’t just throw random words together anymore. Search engines are smart!
They change how they work often. So, always be learning. Another cool tip? Write guest posts on other blogs and share your stuff on social media. It helps get your blog out there!
5. Social Media Marketing
Many of us, if not all, have smartphones. And about a third of the people in the world are using a social media platform. In digital marketing, social media marketing is an invaluable skill to acquire and so is for your blog.
It’s not about merely posting on a specific platform. You need to identify which platform is suitable for your goals. Learn how to generate user engagement on various platforms. Train yourself to create eye-catching visuals and more.
6. Personal Brand
For you to stand out from the numerous blogs that exist you have to bring something unique to the table. It could be voice, perspective, etc. You also need to invest in your online presence.
People will want to know the person behind the blog. It is a way to interact with your audience. It helps you in building your brand. You will need to stay active and professional.
7. Visual Marketing
Blogging isn’t just about using text to convey a message. You can leave that for your PhD thesis proposal. To increase engagement, you will have to spice up the content you make with visuals.
Studies show that visual content gets 100% more engagement. Include attention-grabbing images, infographics, etc. It is especially true for social media platforms.
8. Content Creation
Content isn’t restricted to texts only. You can include videos, audios, images, and more. It also helps break the monotony of your site. It piques the interest of your audience and increases their engagement.
Know the medium that would make a specific message to stand out and use it. Ensure that your content is engaging, on-message and professional in quality. Take video editing lessons if you have to.
9. Social Paid Advertising
Gone are the days when you could advertise for free on social media. Social Paid Advertising allows you to reach people by ensuring that your content is distributed. Now, you can’t just copy paste the same material as is from one platform to another and post.
You will have to follow the best practices for each platform. Learn how to write a copy. Understand how to optimize your bid through monitoring and altering them.
10. Mobile Marketing
So, here’s a fun fact: Lots of people didn’t expect how popular smartphones would become! Nowadays, when we want to know something, we quickly grab our phones and search. That’s why people who create websites need to make sure their sites look good and work well on phones too.
It’s like making sure a toy is fun both indoors and outdoors. Plus, if a website takes too long to show up on your screen, search engines, like Google, might not show it first. So, if you’re making a website, it’s super important to check that it loads fast and looks great on phones!
11. Conversion Rate Optimization (CRO)
Imagine you have a lemonade stand on the internet. Digital marketing is like putting up signs to get people to visit your stand. Now, once they’re there, you want them to buy, right? That’s where CRO (it stands for Conversion Rate Optimization) helps. It’s like testing which lemonade flavor sells the most.
CRO checks if your website’s buttons, words, and design make people want to buy or sign up. It’s super important because even small changes can make a big difference. Think of it like rearranging your lemonade stand for more sales. If you want to learn more about this, there’s a tool called Optimize that can help!
12. HTML & CSS
You can’t say no to the chance of saving time and money. You need to familiarize yourself with the basics of CSS and HTML. You won’t have to approach a WordPress developer for aid which may not come in good time.
It is always great to learn anything which makes you use your brain to the fullest. HTML & CSS are not so difficult to learn either. You can get lots of tutorials and help while you are getting started.
Imagine a tool that helps build houses. Now, think of a digital tool that helps make websites. This tool is so popular that it’s behind about 1 out of every 4 websites you see, including big names like CNN and Spotify.
This magical tool is called “WordPress”. It’s like a magic box that lets you create cool websites without being a computer expert. But, just like any new toy or game, you need to learn how to play with it. By understanding its special features and add-ons, which are called plugins, you can create an awesome website all by yourself!
Alright, let’s break this down! In the world of digital marketing, there are lots of short words and letters that stand for big ideas. They’re like secret codes! For example, “SEM” means “Search Engine Marketing,” and “SEO” stands for “Search Engine Optimization.”
It’s important to know these codes because they help you understand how to make your website or online store more popular. When you know these codes, it’s like having a map to treasure. You can see if what you’re doing is working or if you need to try something new. So, dive in, learn the secret language, and it’ll make your online adventures even better!
15. Viral Marketing
What makes a material go viral? Though this shouldn’t be your number one goal, it is still an important one. Learn how to create content using any media that will gain you traction and gain exposure for your website. Check out the sites such as BuzzFeed that are already doing it.
The outlined digital marketing skills are critical for anyone who hopes to succeed in the blogging world and not just a preserve for the digital marketing career. Whether it is determining your conversion rates, or coming up with strategies to drive traffic to your website; we’ve got it covered.