Values are not the same as goals (Hayes, Strosahl, and Wilson 1999). Values are a direction, or course (for example, sailing south along the California coast), and goals are specific destinations, or points (San Francisco, Santa Barbara, Los Angeles, San Diego), along the way as you move in the direction of a given value. Values are a process, and goals are a product. Integrity is a value, and speaking truthfully and sensitively to colleagues and friends is a goal.

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