Guest posting services require expertise, experience, and skill. You have to keep the content unique, original, innovative, and comprehensive. People will share your article with others only if they enjoy reading it.
So, if you are into guest blogging, improve your writing skills. The more SEO-friendly content you will produce, your rankings will be higher. Indeed, they have to be enjoyable to the readers, but they will also have to be well-optimized.
What is an SEO-friendly article?
Content that is created in a way to make search engines rank higher is called an SEO-friendly article. It doesn’t mean that you have to stuff it with a lot of keywords. You just have to put the keywords in the right place so that search engines connect with them.
Search engines will only connect with your article if they can comprehend it. If they can understand it, they will move it higher in the search results. The more view your article gets, the better chances it has to increase your reputation as a writer.
How to write an SEO-friendly article? Step-by-Step Guide
In guest posting services, you write articles in a specific niche but for some other website. In content marketing services, you create shareable content for other companies to help them generate leads. You have to write an SEO-friendly article in both cases if you want to get the job done. We have illustrated the steps to write such an article are below;
Step 1: Conduct keyword research
If you know in which niche or on which subject you will write, it’s better to find the right keywords for that topic. Prioritize the long-tail keywords. You may think they have a lower search volume, but they have the highest possibility to improve your ranking. You can use Google Keyword Planner to search for the most relevant keywords. Google autocomplete is also an excellent way to find keywords based on real-time audience queries.
STEP 2: Make the structure of your content ready
Every content should have a conventional structure of an introduction, main body, and conclusion. But, since you are into content marketing services, you better remember to keep catchy headings for all parts. On the other hand, don’t make the titles too lengthy. In the conclusion section, always include a solid call-to-action portion. It must compel the users to read your article and follow certain steps so that you are writing it for the company you are writing it to get some sales possibility.
Step 3: Focus on transition words and related keywords
People who are professionals in guest blogging must know the significance of transition words. It can help you scan your text thoroughly. For example, if you are writing three steps to ship a car. You can use words like ‘first of all, ‘secondly,’ and ‘thirdly’ to move from one step to another. If you are posting a contradictory opinion, use words like ‘however, or ‘nevertheless,’ etc. Most importantly, if you want to keep pace with the smartness of Google, you better stuff your article with related keywords/synonyms.
Step 4: Optimize your article’s length
The writers of guest posting services know that the length must be short in these articles not to bore the readers. However, a minimum of 250-300 words is still required in each blog post. Of course, you can create lengthy content, but wait till you attain the right skills. It’s better to keep an article attractive as long as it is concise. But, some writers know how to keep readers engaged even if they are writing a 1200 words article. But, make sure the paragraphs stay small in length to prevent readers from getting scared away.
Step 5: Focus on the friendliness of your URLs
If you want to write an SEO-friendly article, the most important thing to remember is to create an SEO-friendly URL. Firstly, you should include the target keyword to improve your search visibility. Secondly, make sure your URL does not contain any little words and keep them between 3-5. Finally, use a hyphen to separate one word from another and use lowercase letters. These steps will make your URL relevant and search-worthy.
Step 6: Boost your meta-description
Remember the short description of an article that Google shows underneath the search result? That is the meta-description. It decides if the user will open and view that article or not, so it’s the deciding point. Unfortunately, there’s no guarantee that a perfect meta description will improve your search ranking. So, the best you can do is to stuff the keywords naturally in the meta-description part and keep it between 155-160 characters.
Step 7: Make the article more attractive with images
Guest posting services are thriving nowadays because users find it interesting to read on specific topics. So, it’s better to come up with catchy headings, but it’s even better to stimulate the article visually. Include images in your writing because Google can judge their relevance in your content. Also, make sure you use relevant Alt texts, file names, and descriptive titles so that Google can improve its ranking.
Step 8: Link the new content to the existing one
Are you familiar with the term internal linking? Well, you will be if you step into the world of content marketing services. If you are repeatedly writing content on the same niche, make sure you link the previous posts into your new one. For example, if yesterday you wrote an article on ‘how to improve your guest blogging skills,’ and today you are writing a piece on ‘how to shine your career in content marketing services’. Make sure both these articles are linked together so that it strengthens the views on both of them.
Step 9: Add regular content
The best tip I can provide you today on how to write an SEO-friendly article will be to write a lot. Yes, don’t be surprised by this suggestion. Because only if you keep on posting new pieces every day on your website will you improve your chances of being more visible on the Google search bar. Now, regularly does not mean you have to write daily. Instead, give it a time of thrice per week so that users can digest your content, comment on it, and you can understand how relevant they are.
Step 10: Share it with other people
Guest blogging professionals know how important it is to make your content popular among users. So, make sure you optimize the content for mobile devices because most the people view content on their smartphones today. You can also proofread your SEO-friendly article with experts if you are uncertain about it. Once you are set, make sure you share it on your social media handles. It is a great way to market your content, so use it carefully.
We have provided you these tips to write an excellent SEO-friendly article just to get you started in the world of guest posting services. And, if you are already a professional in content marketing services, you must focus on these tips even more carefully. It’s good to revise your learning and to brush up on your skills once in a while. However, always remember quality is the king of content, so write well and write more. These practical tips will certainly improve your search ranking and will provide meaning to your guest blogging efforts.
Shane Brown is a passionate blogger and chief blogging officer at BloggerOutreach, Viacon, seogrowthengine, toppreference, The Pets Magazine, The Global Magazine, The Parents Magazine, The Sports Mag, The Bitcoin Magazine, The Casino Magazine. He is the man behind Search Engine Magazine, a well-known SEO Magazine. Shane specializes in inbound marketing and creative sales copy.