Loyalty programs are often used by businesses to retain old customers by building a system that promotes and builds customer loyalty through rewarding purchasing behaviors by means of prizes, store credits, convenience of service and other benefits that convince the customer to patronize the business.
1. MakeCustomers Happy
Making the customers happyshould be one of the main objectives of any business in order for it to succeed. It is the most effective marketing strategy in customer retention by providing rewards that are in tune with the wants, likes or needs of the customers.
2. Increase Sales
Happy customers boost the growth of the business, which results in a dramatic increase in sales. By offering loyalty programs, they will be tempted to purchase more items in order to rewards that they like or accumulated points that they might use in the future.
3. Build the Reputation of the Business
Leaving customers the feeling of being valued boosts their confidence and encourages loyalty to the business. Through word of mouth, the news about how great your products and services are will spread like wildfire and soon, customers will be flocking your business to purchase your goods.
4. Provide a Significant Market Research
The data collected from customers who signed up to the loyalty program provides a solid source of information that can be used to generate more marketing strategies targeted to these customers and to improve products and services.
5. Be Self-Sustaining
It might be quite an effort to start a loyalty program at first and may seem expensive at first glance, but will prove to be beneficial in the long run. As soon as everything is settled, it will be able to run smoothly and becomes a self-sustaining machine because of its recurrent nature. The more customers support and buy products, the more rewards or points they will get, the more opportunities and growth for the business.
These are just some of the reasons why loyalty programs are imperative to marketers and businesses.But how do you use these advantages to boost newsletter engagement?
1. Use Data to Generate Marketing Campaigns
As mentioned, the data collected when customers signed-up are vital in market research to generate more marketing campaigns like newsletters. Make the campaigns a little personal by giving customers rewards based on their birthdates or as an anniversary gift when they joined the program. This will make them feel valued and as a return will remain faithful to your brand or business.
2. Create Highly Anticipated Events for Customers
Customers will highly appreciate it if you notify them first about any upcoming events or holiday offers your business is offering before the date or event itself. This will allow them to enjoy the benefits of being a member of your loyalty program by being the first to avail of product offers or holiday sales before other non-members do.
Soon, they will look forward to receiving your newsletters to be able to be the first to know about the offers you have and when it will happen.
3. Boost Engagement
People love to receive free items, gifts and rewards no matter what or how small they may seem. More so, if it is something they like and earned through winning a contest. Launch a contest and notify your customers about the mechanics through the newsletter and you will be surprised by how much people are willing to join and compete for a prize.
4. Send Newsletters that Reward Prizes
If you need more information on how to write a newsletter or a good writing service asgrammarly oressay republic and you may find the best option you can use to suit your business needs. It is incredibly helpful to write a good content for an effective email marketing strategy like newsletters.
Some newsletter no matter the content gets ignored by customers due to various reasons like they are too busy to even open it, it was poorly written with a boring subject and it tells nothing new or at least something customers would want to hear about. In order to avoid this and encourage customers to read what you have to say, make it a point to use enticing words in the title. Provide an interesting newsletter with a reward when customers acknowledged it or clicked through links.
For instance, you may want to increase your social media following and you can do so by providing them links to your social media accounts and reward them by giving them discounts or prizes when they follow you.
5. Always State the Benefits of being a Loyal Customer
Remember that the products and services you offer may also be purchased somewhere else. It is good to keep in mind that customers buy your products and services because they trust you and your business.
Always remind your customers the amazing benefits of being a loyal partner. Appreciation begets appreciation. This will only make them feel lucky to have signed-up to your loyalty programs when they did and will draw more profits to your business by patronizing it. It is a great marketing strategy that will boost not only newsletter engagements, but also the growth of the whole business itself.
Another tip is to make a goal of how often you will send your newsletter and religiously follow it. Send regular newsletter with a short but interesting content that is strong and straight to the point. This will ensure that customers will actually read through the newsletter and absorb its content.
Newsletter is a goodemail marketing strategy that directly connects you and your business to your customers. It drives sales; it fosters a positive relationship with the customers and improves your overall business.
BIO: Dante Munnis is a blogger and idea maker whointerested in self-development, web related topics and success issues. You can get in touch with Dan via Twitter.