In simple words, Email Marketing is the distribution of essential information about goods, services, companies, places, people, events, etc, through newsletters. The main purpose of Email marketing is to introduce new products and services to interested customers and monetize the newsletter as soon as possible.
These days, the effectiveness of Email marketing is more effective in lead generation and brand awareness after contextual advertising and search engine optimization.
How Email Marketing helps E-commerce brands?
Let’s contemplate now.
1. Newsletters are Frugal
Running and E-commerce brand is a costly affair. A lot of money is injected in SEO campaigns to increase the business output. E-commerce business owners keep looking for affordable ways for business promotion and expansion. Sending an email to the subscriber is cheaper. The main expenses fall on the development of an advertising campaign and the selection of a premium E-marketing tool. Email Marketing activities can easily be performed by digital marketing experts without paying any additional fee.
2. Instant Delivery of Marketing Messages
Electronic newsletters appear in the addressee’s box almost instantly anywhere in the world. The reliability of networks and technology today is such that the delivery of electronic newsletters is 100% guaranteed. If the client is interested in the offer, he/she lands on your website and make the purchase. He/she clicks on the desired link and buy the desired products and services.
3. E-commerce Helps in Telemarketing
Telemarketers argue that it becomes a lot easier for them to convince customers if send newsletters to clients and then call them. You get a reason to make a call to customers. A client is provided with the necessary information through emails, which can then be discussed in more detail in a telephone conversation. It is more effective for companies that organize business conferences, various training’s or seminars and try to generate sales and business opportunities.
4. Online Sales
Newsletters are suitable for the generation of sales. The message letter can be presented as a single product. If it is necessary to present a new service or to bring an innovative product to the market, it would be nice to place only one product and service. This will allow the reader the opportunity to navigate this offer much faster, which significantly increase the chances of making a purchase.
5. To Provide Customer Support After Making A Purchase
The possibility of whether a second purchase will be made directly depends on customer satisfaction when he/she makes the first transaction. Always keep in mind that the main part of all the impressions of a person falls on the after-sales communication with the company. One of the easiest options is to offer the customer to give feedback and act accordingly.
6. Easy Acquisition of Former and Current Customers with New Products or Services
Always keep in mind that customers often make purchases of products already familiar to them rather than buying new products and services. Therefore, most companies have flagship products that are popular, while the rest of the products does not make a profit. You can use newsletters to introduce new products and services to customers and sell more products. Write newsletters as per the customer’s interest and deliver personalized newsletters to them to generate more sales.
7. To Deliver Instant Reminder to Customers
One of the pretexts for reminding customers about yourself is to select useful information that is of interest to the target audience: books, links to interesting sites, expert opinion, etc. If the company has its own subscriber base, but for some reason e-mail marketing has been abandoned, then it is better to start the renewal of a series of mailings not with commercial letters that contain a call for a purchase, but with a reminder letter.
8. Emails Complements SMM and SEO Campaigns
Email Marketing greatly increases the effectiveness of SMM and SEO campaigns aimed at E-commerce website promotion.
For example: the commencement of a new campaign in social networks becomes more successful if you send your friends letters informing them that a new project has begun.
The chances of a campaign’s success increase if you have many acquaintances who are interested in your initiatives. Sending links to friends and acquaintances to interesting and useful materials on your site is an effective way to get natural external links in an easy way. You can also ask your friends to retweet or write a review about a particular product, which translates in more business opportunities sooner or later.
Many individuals active in the E-commerce business are of the view that Email marketing has lost its popularity due to the development of alternative promotion methods. But it is untrue. It remains one of the most effective ways to “reach out” to the target audience and sell more products. The effectiveness of mailing lists is confirmed by numerous studies.
But always remember that not every entrepreneur maintains a database of email addresses of existing and potential customers. Like other methods for E-commerce business promotion. email marketing is not a universal weapon or a panacea. Nevertheless, it is one of the key elements of a small business promotion strategy if you want to generate more sales and leads by leaps and bounds every day. Good Luck!
HI, my name is Jack. I have the experience of working over seven years as a professional SEO Analyst at Stellen Infotech, a SEO Service Company with a global reach. I am passionate about sharing ideas and thoughts related to Online Business. If you need to hire SEO Experts, you can connect with me confidently.