Adding video content to your blog is a great way to provide useful information to your visitors in an entertaining and enjoyable format. That being said, if you want the video content that you publish to drive traffic and appeal to viewers, you need to take action to boost its effectiveness.
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1. Optimize the video SEO
When it comes to videos, SEO is an immensely important area. Because search engines can’t determine the content of the video itself, it is crucial that you strategically insert keywords in the video’s title, description, and metadata – while ensuring that it remains relevant. With better SEO, your videos will have a much wider reach.
2. Keep it short and simple
While you may have a lot of information that you want to convey through your video, few viewers will stick through to the end if it is too long. Try to make your video as concise and to the point as possible, and also consider whether or not you could split the topic into multiple shorter videos instead. If you opt to do the latter, you’ll end up with several videos – each of which far more targeted than the original.
3. Spin off versions of content for different platforms
To promote the video content on your blog you’re undoubtedly going to want to use various other platforms – mostly social media such as Twitter, Instagram, Facebook, and so on. One great way to do so is to spin off versions of your video for these platforms. For example, you could extract a 15 second highlight clip for Instagram and Twitter, and grab a screenshot of the video to use on Facebook. Get creative with how you re-use and spin off your video content on these platforms, and you’ll be able to pull in more traffic from them.
4. Develop a distinct style
Make no mistake, there is a ton of video content out there and having your very own voice and style is important if you want to build a following around your videos. Essentially the style that you use is going to be a part and parcel of your brand – so find something appealing and use it throughout all your video content.
5. Analyze the performance of your videos
As you publish more and more videos on your blog, you may notice that some perform better than others. Try to find out why those videos performed better – whether it was that the topic was more appealing, or that something about the SEO or how you promoted the video that worked to your advantage. Be sure to also do the same for any videos that you feel didn’t perform as well as they should have.
6. Quality does matter
At the end of the day, the quality of your videos is important – both in terms of their content as well as the actual quality of the picture and sound. While you may not have a background in creating videos, it isn’t too hard to learn how to cut and edit videos so that they look professional.
Initially it may seem like there are so many things that you need to learn about how to produce and prepare video content for you blog – which is why it may help to use Movavi Video Converter. It will help you with all your video conversion needs and also includes tools that will let you cut and edit your video so that you can make sure it looks great before uploading it to your blog.
Every step you take to improve the effectiveness of your video content should help you to pull in more viewers and visitors to your blog. After that all you need to do is keep publishing high quality content that is of interest to your audience and you’ll definitely be able to build up a decent following.