There is more to blogging than passive posting. To succeed as a blogger, therefore, you need to put in a lot of work – building relationships, writing, editing, and looking for appropriate media to include in your posts.
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When you get it right, you should be in a better position to create new opportunities to earn an income passively through your blog. Therefore, you should focus on using each blog post to strengthen your relationship with your audience, prove your authority, gain trust within your niche, and grow your readership. Eventually, all these will work hand in hand to help you start selling.
Following are the top tips to help you succeed in your blogging efforts:
1. Follow Your Passions
Whether your blog is as fresh as a daisy or decades old, you need to focus on writing about what you love. Ensure you know what you are trying to accomplish. Is your blog about the government or about parenting? Or are you looking to write about cooking and crafting?
Whatever the case, you need to make sure that it speaks from the bottom of your heart. Maintaining a successful blog takes a lot of work. If you don’t love the topic enough to write about it several days every week, then you should not even start in the first place.
The best blogs, to this end, have a lot to offer to its readers. To improve your readership, you should have passion for your topic. Find where you passions lay then blog about them.
2. Stand Out
Irrespective of the topic you choose you will find that there are other blogs out there dedicated to the same topic. This means that you need to spend some time coming up with unique ways your blog can stand out from the rest of the crowd.
For instance, if you are writing and managing a craft blog, find a couple of ideas that the other craft blogs have ignored. For instance, you can dedicate your blog to little boy crafts since most of the crafty stuff posted online is targeted at little girls.
To stand out, review other blogs in your genre. Then, change yours a little. A good example is if your blog is dedicated to cooking. To tune it up a notch, for instance, consider hosting monthly reader submissions which allow readers to submit posts for specific recipes. Then, pick winners and gift them.
3. Use Your Talking Voice
Most readers love blogs where the author’s personality shines right through their writing. This is because they feel like they are talking directly with the author, and imbibing their thoughts.
Posts that are written using the talking voice are also easier to read and more engaging. To achieve this feat, therefore, consider allowing your personality to shine through every post you make. In this way, your readers will be able to build a solid connection with you as they go through your content.
4. Quality Content
As you write, focus on coming up with content that you would personally take the time to read. Avoid making painstaking mistakes. Readers will not be amused if they are attracted by a heady title only to find content that is worthless and obvious.
To come up with high quality content, put some effort into your creative thinking. Remember, the internet (and the blogging world) is full of the obvious. You need to transcend your writing by using inspiring, helpful, creative and good content.
Also Read: Top Blogging Tools That May Help You Lot
5. Visuals Matter
One of the best ways to achieve blogging success is by using visuals. From GIFs to images and short videos, your blog will be more likely to attract a loyal following if you add some visual content into each blog post.
If you have a camera, work on improving your photography skills. Good photography will work magic for your blog. Similarly, if you add attractive photos to every post, your readers will be more likely to share almost every post you make.
Luckily, there are tons of free photography lessons on the internet. Consider searching on Pinterest to find some of the best photos being shared across social media. Also, use Instagram to get a better idea about what your target readers love. Then, employ the knowledge you gained to improve the visuals in your blog. Remember, the higher the number of professional images you use, the more professional your blog posts will end up looking like.
Overall, you should be able to find blogging success after you use all or some of the above tips and tricks. At the end of the day, when all is said and done, remember to have fun.
Author’s Bio: Andrew Scherer is a Digital Marketing Director at Marketer's Center. Having 8 years of experience in digital marketing. I can share my real world results and case studies in many different aspects of digital marketing including local SEO and local lead generation, PPC, organic SEO, reputation management/repair, e-mail marketing, and more.