Creating an effective logo design is of utmost importance in the world of modern-day business and branding. With every industry, niche, and marketplace competing against each other, consumers tend to choose their product and service suppliers based on the most visible factors, such as the logo.
An effective company logo makes all the difference. In between two brands with the same quality of products and services, most customers will pick the one with the better visual presentation of their offer. It shows the brand’s commitment and professionalism. A logo is not only the face of the company. It’s also a message that needs to be conveyed to the right audience.
Here’s how to design the most eye-catching logo for your business:
1. Define Your Brand, Core Values, & Target Audience
Effective logo design stems from the roots of your company’s brand.One way or the other, it should help you achieve a couple of key milestones – introduce the public to your company, target the right audience, pique their interest, and stay a part of their subconsciousness. The next time they need a solution, they should think of you.
This is a lot of pressure to put on any logo designer, which is why you need to have a few crucial pieces of information about your brand. Think about who you are and what is your mission. Define your values and align them to your audience’s needs and interests.
2. Make Sure Your Logo Represents Your Brand Identity
Think about all the famous logos that you’ll be competing against. Analyzing the obvious examples like Coca-Cola, Apple, or Nike will help you determine what all these successful logos have in common. Not only are there everywhere around, but they are also powerful enough to carry the entire legacy of a brand in one image.
Because your logo will be the main symbol of your entire company and a carrier of its brand identity, you should make sure that it’s simple and versatile enough to stick with you for the long-term. The design of all your products will need to incorporate your logo.
3. Make a Powerful and Lasting First Impression
A great logo is a synonym for a certain niche or type of product. The first thing that pops to the mind when you sense the smell of fast-food french fries is a large yellow letter “M” that stands for McDonald’s. The iconic Golden Arches of the McDonald’s logo were inspired by the design of the brand’s first franchise back in 1961.
An effective logo design should, therefore, help you establish a strong brand presence, both online and offline. Customers should be able to memorize and recognize it immediately, if not wish to stop by and buy themselves a little something every time they see it.
4. Use the Psychology of Colors to Your Advantage
What do Facebook, Twitter, and LinkedIn have in common?Aside from being the most popular social media sites on the internet, they also all have blue-colored logos. This is because this particular color conveys a very particular meaning – the one of confidence and stability. Blue bodes well for brands because it instills trust.
According to the psychology of colors, every color has its own meaning and evokes a certain feeling. Red is for passion, while yellow is for joy. Multicolored brands and logos like Google or Microsoft imply that their companies are never done growing and changing.
5. Choose the Appropriate Font for Your Niche
In logo design, fonts matter just as much as colors. Have you ever noticed that most brands that target children as their core audience have their logos written by hand? This is supposed to speak of their creativity and child-friendliness and thus appeal to both kids and the actual consumer in this scenario – parents.
Serif fonts, such as Times New Roman, are very old and thus perceived as time-honored and classy. Sans serifs, like Helvetica, are more contemporary and friendly. Script fonts portray elegance and luxury, while display fonts communicate a certain level of quirkiness.
6. Pick the Right Type of Logo for Your Brand
If you’re new in business, there’s only one type of logo for you to consider.The so-called logotype is the most suitable for startups, small business, and aspiring companies that still haven’t made a name for themselves exactly for this reason – instead of a symbol, it showcases your company’s name. That way, everyone will hear about you.
Many world’s leading brands have logotypes for their logos. You can draw inspiration from the iconic Coca-Cola logo or take hints from Ray-Ban or IBM. Whatever the case, a great logotype will double as your brand’s advertisement wherever it appears.
7. Leave Some Room for Design Changes
All great logos have suffered some changes throughout the years. Batman, one of DC’s oldest superheroes, has had his legendary bat logo since 1939. In 77 years, the brand has been through more than 30 iterations of the original logo, both in comic books and movies. Every next one has looked better than older versions.
We’ve asked logo design experts from the Backoffice Pro Company about it, and they’ve confirmed to us that the logo should be able to grow along with its company too. This is why you need to think ahead and keep your initial logo simple enough to evolve.
Designing a logo for your company is the most fun you’ll have in a while, so take your time and enjoy it. Besides, this is not something that should be rushed. Not only do you want the best for your brand, but it’s also that the creative process has a will of its own.
So start with something simple and then build upon that. The end product should be able to showcase your brand’s differentiating point – the thing that makes you different from everyone else. Is it a product or an experience? Find out. Once you do, the right choice of color, font, and type of logo will be clear as a day.