Instagram has been growing at a rapid speed and has managed to surpass the incredible 1 billion user record and has obviously, become the favorite marketing destination for various businesses and brands. However, some businesses have managed to successfully leverage the power of Instagram as a superb marketing tool while others are left to wonder what is going wrong.
Today there are a host of marketing and social media platforms and it could prove to be pretty challenging for some business owners to identify the right platform for focusing their endeavors on so that they are able to boost sales and enhance ROI. Even if they are able to identify Instagram as the perfect fit for their products and their targeted audience, often businesses do not have a clue as to what mistakes they are making on Instagram. Here are some common Instagram mistakes made by e-commerce businesses.
Mistake #1: Not Having a Shoppable Feed
One of the greatest frustrations that businesses experienced previously was actually the fact that you were not allowed by Instagram to incorporate clickable links into your posts alongside the pictures of the products you have posted. However, thanks to some new tools such as Hootsuite, or any other product tagging tools that have been introduced to make it convenient for e-commerce retailers to sell and online consumers to buy. For instance, Shopify.com actually, was the very first e-commerce platform which made it possible for customers to go to the product page directly from an Instagram post or product picture.
Pages that can’t become to form any connections on your site. You should change your subject to guarantee that all pages are reachable from the route. You can see whether this is an issue by contrasting your page database and your creep. On the off chance that any pages aren’t found amid the slithering, they aren’t getting connected to.
Mistake #2: Having Several Steps to Conversion
Even if your Instagram posts are hash-tagged or product tagged to perfection, it is of utmost importance to consider how easily or quickly can customers buy products and check out. One of the fundamental rules of e-commerce sites is to make every step faster and easier otherwise; visitors would be bouncing off before you even realize it. You must keep in mind that the phenomenal success of Amazon has been attributed to a great extent, to its super-convenient one-click checkout. Instagram is accessed mostly on mobile phones and so the audience is known to have smaller screens and definitely less patience. As an Instagram marketer, it is essential for you to consider whether it is easy for users to browse and purchase products from your page.
Mistake #3: Purchased Fake Followers & Likes
As per hootsuite, “When you buy likes and followers, you’re only hurting yourself. Buying Instagram followers and likes is really the equivalent of fraud since many ‘influencers’ who do this are making money and receiving product based on their follower and engagement numbers.” People who are buying likes and followers are running the risk of serious legal ramifications and discrediting their business or brand.
To comprehend not just which of your items buyers care about yet in addition how they need to see them, add Pin It catches to each picture, not simply the default picture buyers see when they first arrive on that page. At that point, examine which adaptation is being shared generally much of the time.
For example, are shoppers bound to impart pictures to a white foundation or dark? Do they favor the model with or without a night sack? Wearing a grin or grave look? Soliciting these sorts from inquiries can empower you to gather profitable bits of knowledge around what your clients seek to claim just as how they want to see the items that line your social and computerized racks.
Many organizations often get trapped in the business of buying likes and followers. However, it is no doubt, one of the worst mistakes. Instagram could be implementing a shadow ban. We know that a shadow ban implies that Instagram would be hiding your hashtags basically from the public to avoid exposure to a wider target audience. In such a situation, only your followers would be seeing your post.
Avoid making the above-discussed mistakes so that your brand could get immensely benefitted from the Instagrammers worldwide. Seek assistance from social media experts if you are not getting the kind of success that you had anticipated.
Kristen Smith has been working on the importance of social media in marketing with thousands of Instagram followers for her postings.