The primary intent of marketing is to reach out to more and more clients and the most effective way to do so is by making the most out of SMS marketing. However, the process is not as simple as you may think and certainly does not involve and end with sending SMSs at random to the people out there.
You have to follow a specific strategy so that it helps you in several other aspects such as to determine:
- The type of customers to target
- The type of message to create
- The right time and day to send these messages
- The specific technique to follow
- The right type of gateway to use
- The right kind of tools and software to use and
- The ways to monitor the messages and analyze the results.
All these consideration will ensure that you reach out to more and more people out there easily and more effectively and thereby increase your organic traffic and chances of conversion. In addition to that, you will need to follow a specific strategy as under.
- When it comes to SMS marketing strategy, you will first have to formulate a plan for your approach. Next up, you will have to determine the tools to use such as ‘Plug-n-Play’ code samples, mass text message app and others. This will ensure that your integration of SMS with traditional marketing does not become a headache but is more effective instead.
- Using of proper SMS gateway will keep things simpler and more result oriented which is why you will also need to choose some of the best and top software packages to integrate SMS properly with any system so that it works perfectly as desired across all channels and platforms.
- Since SMS marketing is a strategic and a continual process, such an organized approach will reduce the chances of errors and lapses that will eventually and inevitably jeopardize the final outcome of it.
- Using on or off systems and form 2 SMS will enable you to send out text messages through your website that will contain the product description and contact details. Since this is a two way approach, it will also help you to collect the mobile numbers in the process. This will help you in a great way for your future marketing campaigns.
Apart from extracting names and email addresses from the incoming text responses, you may also ask for a few additional data in the response while running a SMS campaign. To extract all such data in a more usable format you can use the best nifty excel tool.
The SMS pricing
Is price is what you are worried about as you should be being a responsible business owner, do some research to find out the lowest cost provider but make sure that they do not compromise with the quality while sending the SMSs in bulk.
Also make sure that you check the direct connections to the networks so that you can use it safely. Remember, there are lots of grey routes out there which may not be a good choice for your SMS marketing campaigns, national or international.
Reliability is the key in such services because SMSs now are more of a commodity in the industry apart from being the most important tool to reach out to different people. Therefore, it is important to ensure that your text messages are reliable enough so that the recipients has increased trust in your brand and feel that they will be playing an important part in your marketing campaign.
About form 2 SMSs
The best thing about the form 2 SMSs is that you can send these through your website. The form 2 SMS is an extremely effective tool for SMS marketing that has a highly configurable form script. This script will help you in different ways such as:
- Help you to capture mobile numbers of the customers
- Send URLs to the recipients
- Announce reward schemes
- Provide product information
- Let them know about your contact details and
- Prove them with any out of stock information
In fact, it will help you to inform your customers about anything that you want and all of these in just a simple text message. As it is with all SMSs, the form 2 SMSs also have a high readability to the extent of 98% as compared to simple emails that have a readability as low as 22%.
The working process of the form 2 SMSs is a lot similar to the working process of a general email newsletter sign up that you come across almost all websites these days. All you have to do is simply add a short mobile sign up field on the site. From this you can collect different facts, info and data of your customers and use these later on to send your future offers, product info and current news. It is ideally a very simple, quick and most effective SMS marketing process.
Enter into a new world of opportunities
Using the form 2 SMSs, you will be able to explore a new world of opportunities that will help your business in a great way. The form 2 SMS also has an optional ability to store in your account all those numbers collected that requests for more information automatically.
Following this process you will be able to know about and use according to your need:
- The sender ID
- The company name
- The mobile number
- The text message
- The information sent
- The name of the recipient or group to add this number to for future use
- The redirection URL after submit and much more.
All the time you will be able to stay on the same page with your customer and establish a connection.
Since the script is free to download you will also be able to keep you marketing cost within your predetermined budget when you use the form 2 SMS for that matter. All you pay for is for the text messages that you sent and that too at a very low and affordable rate.