In addition to the other challenges that startups are faced with, developing an effective SEO strategy can be a daunting task. However, it is important to note that Search Engine Optimization has become a key part of any startup’s online strategy and it can have a significant impact on the success of your business. If seriously want to achieve meaningful success online, being smart about your business SEO campaign is what you should be thinking about. So how do you kick start your campaign and how do you make it effective for the long term.
Many SEO Agencies and start-ups ignore on-page optimization, which is the most important SEO factor. Forgetting about the on-page optimization of your site will put you at a major disadvantage from the word go. Without on-page optimization, you might not achieve the required results from social media optimization and link building. There are many aspects of any website that you should consider in order to make your site search engine friendly. These include website accessibility, XML sitemaps and keyword research, to name but a few.
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Powerful Social Media Presence
Your startup should have a powerful social media presence from the start and a well developed social media campaign that can inspire the growth of your business while giving a SEO advantage. Every like, comment, mention, share or retweet, is called a social signal and every signal is a crucial part of a effective SEO strategy.
You might not have the money to hire a committed social media agency or manager, but that doesn’t mean you social media presence should be ignored. No matter what field you are in, you will be missing out if you are not on the leading social medial sites such as Facebook, Twitter, LinkedIn and the rest.
For a small budget, you can create a massive social media fanbase to help generate traffic to your website. In addition, social media will help boost your website ranking because social signals are utilized by the search engine algorithms.
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Start A Blog and Update With Unique Content
Any start-up owner should start a blog on their business website and it needs to be updated with fresh content on a regular basis. A easy way to get original content for your blog is to outsource it to people within the company. In the beginning, you should have one of your employees administering the blog and assign writing projects throughout the organization.
Blogging is extremely powerful. It is the leading revenue generating avenue for many online businesses and you cannot afford to neglect it. While you cannot expect wonders within a short period of time, your blog will be kicking within a year if you are posting quality content. In order to get your online blog started, you need to write fresh content and promote your posts effectively.
It is actually very important to monitor the promoting aspect because your content will have a significant impact on the success of your business. Once you have done that, you need to spend some money on the website design in order to make it look impressive. You should stand out since most competitors will tend to neglect that aspect. That’s why it is important to set yourself apart from the competition.
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Search for blogs that are most likely to provide out business with traffic and exposure and then write blog posts for them. In addition, you can spread out your blog posts at first. With attractive posts, you will soon realize that your blog will start generating more traffic to your website compared to the main site.
In order to start a blog, you need to focus a considerable portion of your time on creating unique blog posts that can draw the attention of your visitors. Have a competition that rewards those who write the most posts and also reward those who write the posts that helps drive the most online traffic to your main site. This kind of contest can generate the desired results for your startup.
While SEO is expected to change significantly in the future, by leveraging your long-term strategies, you will be able to achieve top search engine results for a long time to come.
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Bernard Naylor is a Passionate Blogger and Writer. He likes blogging about Home & Garden, Health & Fitness, Online strategies that are related to SEO, Content, PPC & Lead generation.
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