Are you keeping yourself updated with the marketing trends? Or are you just still stuck to the traditional and boring in-store marketing ideas of distributing pamphlets (maximum of which are flown or thrown away without reading)?
It’s time to deal smartly with your smart customers by adopting the new means of technology and digitalization for marketing your products and services.
If you are a retailer and own a local store, don’t regard online marketing as inappropriate for your business. Online marketing or social media marketing is not only for e-commerce, but brick and mortar stores can also benefit from it too greatly. Here are some of the in-store marketing ideas for any retailer that can be fruitful for your business.
1. Excite your in-store customers through competition
The best way to indulge your in-store customers with your brand is by providing them with chances to win some exciting prizes and by making them feel competitive. Running in-store contest during holidays is the best time to seek your customer’s attention by giving out freebies, giveaways and such in return.
You can also choose to embed the online contest in your instore through digital screens and seek greater participation from your customers, thereby building their trust in your brand gradually.
2. Incorporating Social Wall in your store
Start by installing digital screens, LEDs and LCDs in your instore to seek your customer’s attention. Further, use these technological devices to integrate social media feed into them by creating a social wall.
A social wall is the best marketing tool to bring your online and offline audience together. A social wall displays all the user-generated content from your various social media accounts and presents it most engagingly and attractively. It can display real-time social media feed and as well be used to show other social media feed that can build brand trust and loyalty in the minds of your customers. Providing social proof of your brand makes it easy for your customers to consider you reliable and authentic.
Some of the ways you can use the social wall to display social proof in your store include:
1. User-generated content
Displaying user-generated content with the help of hashtags, mentions, tags and usernames are the most effective social media feed that audience finds engaging and interactive. Displaying content that is created by real customers of the brand who were satisfied and happy after using your product has a leveraging effect on buying decisions over the new customers of the brand.
Thus, displaying UGC in your instore will make customers buy something they were initially hesitant about.
2. Social media campaign feed
Instore marketing ideas also includes displaying the social media feed created from organizing any social media campaign, any social media hashtag campaign or such. For instance, if you are selling a branded product in your store, you can make your customers know about the recent campaign launched by the brand by displaying the related social media campaign feed on digital screens nearby the product.
This can make the customer buy the product and become part of the campaign too if he/she wishes too, resulting in increasing the sales of the product.
3. Displaying influencer’s content
Customers these days are fond of following the living pattern of their favourite influencers and bloggers. Collaborating with such influencers and displaying their content (wearing or using products showcased in your instore) can influence your customer’s buying decisions at large.
Also, displaying creative social media content on digital signages like ways to style the dress, a lookbook from influencers feed can leverage the use of your product. This, in turn, will compel your visitors to have a look at the feed and be influenced by it for the better.
4. Screams out offers and discounts through DOOH
Don’t let your customers unaware of your latest offers and discounts when you can scream them out on their face. No offence. Displaying offers, discounts and new deals through digital screens, digital signages at your instore will make your customers look at them attentively and with interest. DOOH (digital out of home) advertising is effective when it comes to spreading a word about any brand’s new offers and discounts.
5. Record customer videos
One of the best marketing ideas for your instore is by displaying the online reviews and feedback about the product curated from various social media platforms and review sites on the digital screens. You can embed these with the help of social media aggregators tools to show the response of your products by your online audience.
For displaying offline reviews and feedback, you can simply ask them to shoot a review video for you while they are in your store. You can also provide them with incentives in return for doing a small favour for you like giving our freebies or gifts.
So, these were some of the in store marketing ideas to boost your business and build your customer’s trust above all.