How Technology Can Enhance Customer Experience: A Travel Chatbot Use-Case

 How Technology Can Enhance Customer Experience: A Travel Chatbot Use-Case

With the advent of technology, Chatbots are changing the way brands interact with their customers. Organizations are turning to use Ai and technology to communicate and stay connected with their customers.

As per Oracle, 80% of organizations will use chatbots by 2020, while as per Ubisent study, while as per Ubisent research, 35% of consumers wish to see more companies using chatbots for a hassle-free communication and interaction.

To keep pace with the current scenario of social distancing, Several stores and brands are looking for alternative ways to provide their products and services to the customers.

Industries are using artificial intelligence to help organize, improve, and streamline tasks such as creating custom experiences, personalized emails, offers, chatbots, and various other hyper-personalized experiences.

With the rise of social media platforms, customers can put their opinions and feedback in the form of reviews and ratings. In Today’s world, Online reputation holds an equal position as offline status does. It is so obvious that no business would ever want to let any online negative reviews or ratings hamper their image that can further make them lose customers and prospect customers.

We all know the theory; a happy customer is a satisfied customer that further comes and becomes a loyal customer. One of the most excellent examples of the technology that is ruling the world is chatbots.

Travel Chatbot and its Benefits

Today, chatbots can help in enhancing the customer experience and satisfaction, maintain context, and quickly answer & guide a user through their queries with 24*7 availability. According to statistics, 87% of travelers want to interact with a travel chatbot to find the best accommodation with a hassle-free experience while saving time.

If a user has any travel-related query, they can ask the travel bot, and the bot will instantly resolve their problem and give the answers accurately. Chatbots can further help personalize the user experience with the help of information such as purchase history, travel preferences, etc.

Nowadays, online travel companies are changing the way people organize their vacations. As per the statistics, 84% of travelers use online travel booking agencies to book their flights, hotels, and packages, such as Make My trip, Kayak, Trivago, Skyscanner, Expedia, or TripAdvisor.

There are several benefits in integrating a chatbot to a travel business such as:

Increase engagement:

One of the most important benefits of using travel chatbot is increasing engagement. Simultaneously, if online travel chatbot can provide users the best deals, locations, and hotels with the exciting offers, it increases the engagement of the users with the agency.

Agency will become more valuable for the clients as it provides a hassle-free way of communication and answers to all of their queries that further increases the engagement rate.

Reduce workload and operation costs: 

Chatbot provides numerous benefits; one is reduced workload and low operation costs. Travelers are willing to ask more questions and get relevant details when planning a trip or looking for a hotel.

Bot platform helps them to get their itinerary and exciting deal without any hurdle, while the customer support team spends an hour or two to get back to the traveler.

Increase sales: 

Thanks to technology and Integrated payment gateway, messenger travel bot enables to get the users through sales funnel and convert them from prospects to customers. Travelers always wish to book a hotel or pay the tickets without any hurdles.

In travel messenger bots, travelers require to enter credit card information into Facebook Messenger, which will be automatically saved by the platform for next hassle-free payments.

Attract new customers:

Customer acquisition cost is an essential metric, not only in travel but also in other industries. Travel chatbots enable us to decrease CAC and attract new customers most effectively by starting a conversation.

You can empower a bot to send a welcome message to anyone who makes a booking on your website or place a comment on your Facebook page. Besides, your chatbot can send relevant information based on keywords used by your customers.

Chatbots can improve your customers’ booking experience by providing them with more relevant recommendations while enhancing your business metrics and saving operation costs.

Wrapping Up:

Travel chatbots have already made their place in the travel industry as they are already being leveraged by big names such as Expedia, Trivago, Make My Trip, and Marriott, etc.

Thanks to AI, chatbot solutions are becoming increasingly smart and intelligent, so they are becoming the trusted advisors of customers. And this is just the beginning, who knows what else chatbots will be able to do in the years to come!

AUTHOR BIO:

Shruti Bansal is a tech enthusiast with a specialization in Digital Marketing. She is passionate about technology, internet marketing, & writing. Currently working in a  Mobile App Development Company.

Nirmal Anandh
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5 thoughts on “ How Technology Can Enhance Customer Experience: A Travel Chatbot Use-Case

  1. Hello Dear,
    Thanks a lot for this amazing blogs. This is the best blog about my niche i have seen ever. Really such an exclusive blogs.
    Thank you very much dear.

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  3. chatbot really help to lower the support load… thanks for sharing I know a person whom it might benefit to…

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