How AI is Impacting the Gambling Industry
If you’re familiar with any form of computer technology, you’ve had some interaction with Artificial Intelligence. Whether in movies, video games, or online banking, some kind of AI has either challenged or assisted you. After being around for more than fifty years, it’s evolved to meet our growing expectations.
Today, Alex Lysak, a gambling expert, shares how casino Artificial Intelligence is currently affecting the gambling industry.
Briefly Defining Artificial Intelligence
We can define Artificial Intelligence as computer technology designed with specific application protocols. AI collects data and processes it in a way that we can use to improve services. It can also adapt to the information it receives to become more challenging or entertaining.
The name ‘Artificial Intelligence’ was adopted by John McCarthy in 1955. It utilizes certain aspects of human intelligence to solve intricate problems. These aspects include philosophy, mathematics, and computer science.
Why AI is essential for the future success of online casinos
In the modern world of online casinos and the iGaming industry, it’s becoming harder to keep punters happy with the quality of games. Casino machines are either monotonous or too challenging. By incorporating AI into online gambling technology, casino analytics assists in enhancing the customer experience.
With casino machines learning gambling, AI can become very competitive in certain instances. This fact is significant where punters have determined how to beat the odds. Gamblers have played against computer systems too.
The most significant reason for AI in casinos is so that operators can maximize their profits. With predictive analytics, specific insights from player habits and activities may assist in improving the profit per punter. Since money is what keeps a casino running, it’s no wonder that any gambling expert from Scanteam, like our author Alex Lysak, would consider this the most important aspect of casino Artificial Intelligence.
Intelligence in Marketing and Profit Management
Where online gambling algorithms really shine is with marketing strategies. The AI in casinos analyzes which games punters enjoy the most. It also evaluates the machines where players spent too little time.
In this way, it effectively establishes marketing campaigns. Welcome offers and free spins lure players in. AI efficiently works out which games to advertise the most. This is key to retaining current members while increasing new member turnover.
Of course, this goes hand in hand with profit maximization. AI uses casino analytics to find games bringing in low profits. These features assist operators in deciding where to adjust the online gambling technology to improve the revenue for those machines.
Fraud prevention and legal compliance
When it comes to fraud prevention in the gambling industry, it goes both ways. Firstly, casino operators need to ensure that no players hack the system or using cheats online to win at machines. Secondly, punters need to ensure that casino games are fair and that everyone has the same chance to win.
Sometimes fraud can be hard for human intelligence to detect; welcome bonuses are one of the trickier ones to understand. Most online casinos only allow one registration bonus per player or household. Sly punters use VPNs or other means to create a second account.
Casino Artificial Intelligence has evolved to such a stage that these multiple accounts can be detected. Furthermore, AI in casinos also assists managers to identify if employees are the culprits of theft.
Finally, there is the accountability of the casino itself. Yes, a casino machine learning gambling is essential for retaining customers. Yet, online slots machines need to adhere to RNG practices for legal purposes. Authorities test Random Number Generators to ensure fair play for casino gamblers.
Rewards-based system intelligence
We’ve already mentioned that online gambling algorithms aid casino operators in determining the best welcome bonuses for new customers. However, a further added bonus is that the operators can tailor exclusive VIP rewards based on player activity. This feature allows for the allocation of VIP points based on how much the members play certain online games.
Loyalty programs ensure maximum customer retention. While it’s excellent to obtain new members, operators want to keep as many of its loyal paying members as possible. By allocating rewards solely for betting, with different reward levels, players feel an absolute joy in reaching specific goals.
Casino analytics also aid in determining which VIP levels are performing poorly. If it’s identified that players leave because a certain VIP level is to hard to reach, it can adjust the metrics to make it slightly more attainable. Furthermore, online casinos can improve rewards per level to make it more desirable.
Advantages and Disadvantages of AI in gambling
While we’ve gone into great detail on the impact that Artificial Intelligence has on casinos, we want to briefly summarize some benefits and drawbacks of AI in the gambling industry.
- Fraud prevention and detection of suspicious activity
- Casino compliance with gambling authorities
- Improved profit for casinos
- Fair gambling and better loyalty rewards for members
- Practical data analysis and management
- Improved tracking of gambling activities
- Better customer service with live chats and chat bots
- Immediate access to live casino, live sports betting, and in-play markets
- Provides a better challenge to veteran players
- Able to identify and assist with gambling addiction
- The perception that casinos use AI to steal from players
- Corrupt operators can use AI to collect personal data for the wrong reasons
- Unreliable casinos rig machines to ensure higher profits and player losses
It’s undeniable the effect that AI has had on the gambling industry. AI has been around from the start where casino machines were simply land-based to the modern era with online games. It’s been used in many forms to either compete with humans in challenging them or aiding them towards better management.
What’s for sure is that AI will continue to advance and improve the higher the expectations of gamblers grow.
Alex Lysak is a CEO of ScanTeam. I am working in online marketing since 2011, my main areas of expertise are marketing research, social media marketing, and SEO. During 9 years of experience, I have helped many products and startups to develop marketing strategies and to implement them further.