The core functionality of a mobile device, other than making phone calls, is to run a plethora of apps that serve a whole host of different purposes. Businesses from around the world, regardless of their size and industry, have begun migrating to the mobile realm. This makes sense because 89 percent of our mobile media time is now spent in mobile applications, according to smartinsights.com.
However, there are still some business owners who believe that having a decent website and a Facebook page are enough to attract and communicate with customers. That might have been the case in the past, but if you want to prepare yourself for the future and see the massive benefits, you will need to develop a mobile app.
Why invest in a mobile app?
Today, mobile apps are benefiting a diverse range of industries. It has become an indispensable marketing tool for businesses to stay relevant in today’s competitive market. We have witnessed a significant increase in the number of apps that are being downloaded every day. More and more consumers are now turning to mobile apps to interact with their favorite brands.
A survey conducted by Cisco Consulting Services found that 55 percent of consumers claim that they use retail apps. The report also reveals that 33 percent of consumers use third-party mobile apps to improve their shopping experience. The consumers’ influx towards mobile apps is due to the convenience and faster service offered by mobile apps. Add to it the improved customer service and personalized experience; mobile apps provide everything that the consumers want.
In this blog, we will further discuss the reasons, why businesses should go towards mobile app and how they can reap the benefits of building one.
1. Improved customer service:
Mobile app is one of the primary means to provide quality customer service and support. According to Sales Force, the customer’s experience alone influences around 70 percent of purchases. Mobile apps offer consumers a more efficient channel to interact and engage with your brand. Research from Clutch also reveals that mobile app is a necessary tool for businesses to improve customer service.
Mobile apps build a feedback and support loop that provides consumers with an instant and responsive way of contacting the brand. This significantly improves customer satisfaction and ultimately the sales too. The readily accessible nature of mobile apps makes it an ideal channel for businesses to get in touch with customers and provide an impeccable customer experience.
2. A personalized channel:
Mobile apps allow businesses to personalize their communications with customers. It provides brands with useful user profile information which the companies can leverage to engage with their customers in real-time. The importance of personalized communication based on customer’s preferences is highlighted by the fact that more than 70 percent of customers expect personalized experiences with brands. A mobile app also provides businesses with the opportunity to foster deeper relationships with customers, which results in better engagement and outcomes.
Moreover, brands can facilitate even closer and direct interactions with consumers through push notifications from mobile apps. App-specific features like geolocation also enable businesses to create targeted content and provide a better experience to users.
3. Build a stronger brand:
One significant advantage of mobile app is that it offers consumers awareness of your brand. Through regular interaction with your audience, you are developing trust, which is a valuable asset for businesses in the digital age. The more the prospects trust you, the more likely it is for them to commit to your brand.
In the past, businesses used to distribute random memorabilia like calendars with the company’s logo as a source of advertisement and assistance. Today, a mobile app serves that purpose to strengthen your brand and educate the audience about your products or services. The mobile maturity market survey from Red Hat reveals how businesses across various sectors plan to develop mobile strategies for apps.
4. Social platforming:
Businesses can gain exposure in several ways using a mobile app. One way is by making your app a social platform where you can add features like posts and in-app messaging. This will allow your customers to interact and engage with each other.
Consider the Big Barn World – an Airg spam free gaming app. It allows users to meet other gamers and chat with them within the game mail and the comment system. It also includes forums and chat rooms where users can meet new friends and discuss new tips and strategies. Amazon is another excellent example which has essentially built its own community within its review section.
Social platforming also allows businesses to get valuable suggestions, reviews, or even complaints so that there is no communication gap between the business and its customers. Also, with an active community around their brand, businesses do not have to invest thousands to get feedback for improvement.
5. Increase visibility:
A major benefit of investing in a mobile app is the possibility to increase the visibility of your brand. Having an app installed on a mobile phone serves as a reminder to users as every time they see your logo while scrolling through apps. With a mobile app, you can also set up push notifications to remind users about the latest news and offer seven if they do not frequently open your app. This way, your customers are encouraged to engage more with your brand.
6. Customer insight and data capture:
Mobile apps save you the extra time, money, and efforts that you have to spend to collect users’ data and analyze it. Businesses need this information to deliver a personalized experience as well as for making informed decisions based on the customers’ behavior. Make sure you inform your users about the data program and how it will be used to improve their experience with the app.
The speed at which the mobile app industry is thriving, it is worthwhile to invest in a mobile app for your business. Even if your competitors haven’t adopted mobility yet, you need to take a step ahead and gain an edge over them.
Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates. You can find her at twitter: @ashrosa2.