Beauty blogging is huge and is only set to get more influential.
Whether you are a newbie blogger or an industry veteran, you always need to be looking for innovative ways to create and distribute content that enables you to stand out from the crowd.
After all, there are plenty of other beauty blogs out there, so yours needs to have a quality about it that makes it unique. That isn’t to say that you can’t do it, you just need to have your finger on the pulse and be open to new ideas.
From the importance of visuals to attending a makeup masterclass, read on for four strategies for upping your beauty blogging game.
image credit: pariswithstyle.com
1. Improve your visuals.
There is no denying that having stunning visuals is key to creating a successful blog. Visuals help readers understand the content as they jump off the page and help them to digest the words you have crafted. Not only that, but by creating share-worthy visuals, you will enable readers to find your post engaging, obtain value from it, and then promote it for you (using the visuals), turning them into your personal marketers.
Particularly for beauty bloggers, visuals are essential because it is the best way to display new products and their results, as well as guiding your readers through your own beauty routines. Therefore, while you are planning your editorial calendar, you want to be brainstorming engaging ways to include visuals into your posts.
2. Hire professionals to take care of SEO.
In 2019, if you want to create and sustain a successful beauty blog, you need to be utilizing search engine optimization (SEO). By using this tool correctly, you are optimizing your blog posts — and overall website — to be more visible to individuals who are entering keywords correlated to your blog on search engines such as Google.
As there is already so much work that goes into beauty content creation, for most bloggers, SEO is a second-thought that would be “nice to do” but fails to be a priority.
One of the main reasons for this is that the world of SEO is overwhelming and constantly changing; therefore, to stay on top of your SEO, it is highly recommended that you work with the best SEO company in Dubai, for example, to ensure that you are getting the most eyeballs on your posts as possible.
3. Attend a makeup masterclass.
As a beauty blogger, it is essential that you stay up-to-date on the latest beauty and make-up trends. Your readers are going to want to be informed about fresh new styles, as well as classic looks that they can recreate. One of the best ways to update your skills is by attending makeup courses in Dubai (or wherever you reside).
During a make-up masterclass, you will learn from professionals about innovations in the beauty arena. Additionally, you will be able to ask them any questions you may have that you can then relay to your readers. Investing in these types of educational opportunities are a fantastic way to improve your know-how and your credibility with your readers.
4. Don’t be afraid to give your real opinion.
One of the main reasons that blogs have become so popular in recent years is because readers prefer to take recommendations and advice from someone with whom they have grown to build a trusting and loyal relationship. For this reason, if you want to succeed in the blogging world, it is crucial that your readers feel as though they can trust you and that you have their best intentions at heart.
One of the ways to demonstrate your loyalty is always to give your real opinion about products or services with which you are presenting them. If they think you are just trying to sell them an item, or are prioritizing a brand over their loyalty, they are going to turn away from you instantly.
As a beauty blogger, the most important asset you have is your community’s trust.
Are you a beauty blogger?
If so, what strategies are you using to grow your site this year? What challenges are you facing in getting more people to read your posts?
Let us know in the comments below!
Toni Malt is the Middle East’s leading international editorial makeup artist and the woman behind the highly anticipated Toni Malt Makeup Academy in the heart of Dubai, now training the next generation of key makeup artists. From minimalistic looks to freestyle artistic creations, Toni’s creative work has been published in top international fashion magazines around the world including VOGUE, ELLE, L’Officiel, Marie Claire, Harper’s BAZAAR, Grazia and Cosmopolitan.