We are all familiar with the term, digital marketing. However, when it comes to explaining digital marketing, then it is troublesome.
Are you wondering what online marketing methods will best help you to promote your company?
Mentioned below are 11 digital marketing trends for 2017 that can help you promote your company online:
1. Search Engine Optimization (SEO):
SEO is the process of optimizing your online content so that search engine shows it at the top of result pages when you have typed a certain keyword. A carefully put-together SEO strategy can put your website in a very beneficial position that will attract an audience that has the right intent. Around 61% of marketers say that improving SEO and growing their organic presence is their top priority for inbound marketing. It is difficult to keep up with Google’s very evolving algorithm updates, but is not impossible.
2. Pay Per Click Advertising (PPC):
Almost all social networks offer the opportunity for PPC advertising now. PPC is a popular advertising model, and it can generate fast traffic based on interests of internet users. PPC is a well-known advertising model among affiliate marketers, and it lets targeted visitors to see your ads first, and then it can convert into sales to keep your business flourishing.
3. Social Media Marketing:
One of the most popular methods to date is social media. All businesses are using social media platforms like Twitter, Instagram, Facebook, YouTube, and LinkedIn to grow their audience-base and promote their products or services.
Sharing information and engaging with followers, fans, partners, and competitors is now seen as a crucial part for long-term online success of a business. A credible digital marketing company can help businesses increase their brand awareness on social media platforms. Engaging in social media marketing has become must for businesses today.
4. Content Marketing:
“The art of storytelling and creating engaging information to increase brand awareness of a business with the goal of gaining profitable customer action is known as Content Marketing.” People desire informative and in-depth pieces of information, and content marketing provides them that. In 2017, companies will suffer if they do not use quality content. Businesses should use content marketing strategies to deliver consistent and valuable information.
5. Influencer Marketing:
Influencer marketing content can deliver 11 times higher Return On Investment (ROI) than businesses adopting traditional marketing techniques. Companies either hire a celebrity or well-known blogger to sell their products or brands through influencer marketing. Many companies today are relying on influencer marketing and succeeding. Influencer marketing is becoming more popular with many make-up artists and athletes involving in endorsing products that other makes.
6. Email Marketing:
Email marketing is on the rise again in 2017 after it suffer a shortfall over the past few years. It is one of the most effective methods for businesses to connect with their audience. It helps businesses build subscribers and a direct relationship. Majority of marketers are using promotional offers through emails to help gain interest of the customers and build trust of customers in their products.
7. Mobile Marketing:
Today, many marketers have begun to focus on mobile marketing. Marketers promote product and services on mobiles through mobile apps (applications) or SMS (Short Message Service). You may have received a message from Pizza Hut about a deal; this is mobile marketing. Mobile marketing is effective for a business, and it can instantly grab the attention of subscribers. Many departmental stores today are relying on mobile marketing strategies
8. Video Marketing:
YouTube has grown enormously, and it is natural that rise of audiovisual content will continue growing in 2017. Creating or sharing useful video content with your target audience and focusing on your brand story is the key for video marketing. Videos are future of written marketing, and they are great to convey business message to customers. Many internet users now spend most of the time watching videos rather than reading.
9. Conversion Rate Optimization (CRO):
CRO helps to track the behavior of users on your website and make reliable database adjustments. Digital marketing service provider will typically use this technique to analyze and monetize a website’s existing traffic. CRO involves the adjustment and optimization of elements of your webpage using techniques such as A/B testing (split testing or bucket testing) to drive users to their desired end goal.
CRO works in a very similar nature to SEO, but instead of improving search results, it promotes the website itself. CRO will become a more widely adopted practice in marketing strategies in the future.
10. Inbound Marketing:
Inbound marketing is a powerful form of inbound marketing. It involves creating relevant and fruitful content, optimizing it, and then distributing it across a variety of channels. The purpose of inbound marketing for a business is to attract new target audience and increase brand awareness.
According to 2017 State of Inbound Report, 63% of marketers admitted that their top challenge is to generate more traffic and leads. If an online customer finds your product on number of sources, it will increase the brand’s credibility and they are more likely to trust you and come back to your page in the future.
11. Viral Marketing:
Viral marketing works when you turn a campaign into an online hit overnight. The method to go viral is that you create an interesting marketing material around a particular topic, share it, distribute it, and make it a trending topic. Viral marketing can produce unrivalled immediate result for your website.
These are the trends that internet users should look into in 2017. Many of the trends listed above are interlinked with each other, and they will work together in optimizing your online presence. If you can select the right kind of marketing to focus your efforts, then you will be able to expand your reach to bring in a more targeted customer base. If the customers trust your products and services, then they will be converted into lifelong customers and users of your brand.
Alina Olive is a senior content writer. She is an MBA in Marketing, and she is vastly knowledgeable about the principles of business. She works in an organization at Do My Homework, where she often writes articles about Marketing.