Are you planning to use Instagram for social media marketing?
Do you find it tedious to develop channels to promote your brand?
Don’t fret. It is an exciting process to gain success with Instagram marketing, but it is an uphill battle. Of course, you may have to buy Instagram likes and followers. Still, there are certain strategies you can use to improve your branding.
Best Instagram Practices for Successful Brand Awareness
(Using the right Instagram hacks can help build your brand presence)
Let’s check out some of the interesting Instagram tactics you can use for gaining brand recognition.
1) Posting Regularly
The best content strategy won’t give the desired results if there are not enough materials to publish. It is not important to post many photos each day. A single photo is just enough if your content is of high quality.
Worthwhile information often attracts Instagram users. A closer look at most of the wide-reach Instagram accounts will show you that they have high-quality images.
2) Check Out and Follow Top Trends
Do you know the best quality of social media marketer? They know the top trends on Instagram as well as those that are fit for their brand to participate. So, they can increase their exposure.
Checking out the popular hashtags and trends on Instagram are one of the best methods to grow brand’s awareness. Also by being on the top of the trends that are unique to your community, you can increase your fan interaction.
3) Posting Content When Users Are Online
Sometimes high-quality content gets published on Instagram, but they never end up reaching most of the potential users. The major reason for this is the inappropriate time when the content is posted online.
Interactive users are available during a particular time, and you need to tap into this potential so that they read your content. Your Instagram strategy must be created in such a way that you publish your content at the right moment. By doing some research and tests, you can find out the precise time to post content.
4) Engaging With Your Community
Do you know that Instagram is not a one-way channel for promoting your brand? If your aim is to make your community engage and interact with you, you need to do the same with them. By interacting with the posts shared by fans, you are building a robust relationship with them. Plus, it helps to increase your visibility on their network.
5) Go For Specific Call-To-Action
Are you planning to create a landing page which has no clear call-to-action response? The answer would be ‘No’. But still, you come across various social media posts on Instagram which do not provide an active response. Here you do need to keep in mind that it depends on the kind of instruction that people come across.
You cannot expect every individual to do what you want but still you cannot underestimate the numbers who can do it. It is not a bad idea to have a call-to-action like ‘tag a friend who can like this picture present in the comment section’ or ‘double tap to like the photo’ when you post pictures on Instagram. Furthermore, you can know how much successful such tactics are by assessing their impact.
6) Keep Track Of What Your Community Likes
It is easy to interact with your community if you know their interests especially when it comes to sharing pictures. Just check out the content that your community likes and the hashtags which you can associate with your brand. Use this information to plan your content strategy to know what you must share and guide your interactions with fans.
7) Re-Posting Popular Content
It is important to analyze and research to find out which content is popular. It is easy as you only need to check out the number of comments and likes an individual post gets. Here you need to publish content which your target group wants in other social media platforms like LinkedIn, Facebook, and Twitter. Frankly, this is the best means of getting the highest engagement rates for your content.
8) Using Right Hashtags
(Use popular Hashtags to connect with your audience)
Knowing what your community likes and the tags they need to use influences the hashtags that you use for your post. Hashtags are one of the necessary and efficient tactics which can leverage your Instagram marketing.
Being aware of how to create the best hashtags for your post is important and easy. And they help in easily getting involved with targeted communities.
9) Posting Quality Content
Always keep in mind that posting relevant and quality content is great. You can never create quality followings on Instagram especially if there are no content to share from the account of your brand. Try to look for opportunities to share visual content which your fans can interact with.
10) Posting Authentic Content
Content that you are sharing must be authentic, and they need to represent the lifestyle of your brand. Just keep in mind that your followers will like to view the true visual picture of your account.
And this will bring in a positive response. You must utilize your Instagram account as a network to showcase your lifestyle and inspire the community. It shouldn’t be another channel just to place ads.
With the tactics explained above, you can get a good amount of likes as well as followers. Just try them and see for yourself.