On-page and Off-page SEO checklist for bloggers. How to do it your own?
Search Engine Optimization (SEO) is incredibly important for online marketers.
The term On-page refers to both the content and HTML source code of a web page that can be optimized. And off-page SEO, on the other hand, applies to links and other external signals. When you have optimized your web pages or blog post using both of these techniques, you are making your blog or website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.
On-page SEO has changed over the years, so it's important to keep up with the latest practices. But it can be a pretty tricky to master with Google's algorithm updates. However, if you follow the below-mentioned checklist for both On-Page and Offpage SEO, you could observe better ranking of your web pages within a short period of time.
There are plenty of things to follow when it comes to On-Page SEO. However, we have sorted out the best practices that are followed by famous bloggers.
Title Tag: Keep your title tag short. It should be between 55 to 60 characters as per Google’s algorithm. If Title Tag crosses that limit, only the first 60 characters will show up in the SERPs.
Meta Description: Meta descriptions are also an important part of the blog post. Make sure you include all the necessary keywords in the description. The Meta description is length limited to 155 to 160 characters.
URL Length: Google searches web pages mainly by the URL and the title. So, you should try to focus keywords on your web pages to rank higher on Google, besides, try making your URL as precise as possible.
Heading (H1): Like other practices, H1 tag is also important. The title of your blog post needs to be in the H1 tag and should contain the exact keyword match. This helps search engines rank your posts higher.
Sub Headings (H2): When you think that you have more than one set of keywords in your post than you can put other keywords in the Sub Heading (H2) tag.
Keyword Density: You can use as much of keywords as you can. Keyword density will ensure you to get higher ranking of your pages.
Use LSI keywords: Once you have completed keyword research on a given topic, now it is your time to spend some time by performing a Google search for those keywords. You will get search results with a set of keywords titled “Searches related to”. These keywords are called LSI (Latent Semantic Indexing) keywords and are the most frequently used keywords by bloggers.
Use Keywords in first two lines: As we already got to know that we should use our keywords as much as we can, but maintaining a practice to use keywords within first 100 words will further enhance your page to rank higher.
Use Multimedia (Image, Video, and Infographics): As a digital marketer, you should always try to make the article more informative as you can in a lesser span of time.
Alt tag: When you are expressing something with an image, then use alt-text used to describe the images to make them show on search engines result.
Here is an example code for the using the Alt text:
<img src="smiley.gif" alt="Smiley face">
Off-page SEO checklist:
In this part of the article, we would discuss on off-page SEO practices. However, Off-page SEO is also important as of On-page SEO. Off-page SEO is not only about link building. Even it is deeper than that.
The primary goal of link building is to get other websites to link to your web pages. Like everyone, if you also want to see your site at the top of search engine results, then building links with other sites would help you certainly. Getting links with keyword anchor text will help you rank specifically for the keywords that are linked to.
Building links with other sites blindly, would not help. So, you should consider the following factors to get better ranking in search engines.
The number of linking domain: The number of linking URLs related to you, is one of the important factors for Off-Page SEO.
Some Linking pages: Links from a particular site will not help you to get a higher ranking. You should try to build links with the most number of popular sites.
Link Relevancy: It is usually a good practice if you create a link that relates to the same kind of content. For example, you are maintaining a page associated with technology; then you should build links pages that closely match with your website.
Links from Homepage: Some experts believe that building links with the home page URL carry more strength than inner pages.
Page Rank of Linking Page: Sharing links with the other websites having a better ranking, helps your page to bring more strength in search engine rankings.
The diversity of Link Types: You should create a different link instead of the same kind of backlinks. Otherwise, the search engine may consider it spam.
An optimized page creates a memorable user experience and helps to showcase your brands. It will increase traffic for the most related keywords for your business. However, following this On-page and Off-page SEO checklist will result in a page that’s optimized for ranking well in search. It provides some of the basic foundations for other organic search improvement efforts. Contact us for an initial consultation on your SEO project.
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