Blogging is not going to make you rich, famous or get you a job. This means that you have very little incentive to set up a blog, and even less incentive to maintain it. Most blogs do not last two years. The most common scenario is that people start their blog with lots of enthusiasm and lots of ideas, and as the weeks go on they start to forget their ideas or they use up their ideas.
Within six months they are forgetting their weekly blog post and the blog posts become more intermittent. The blog attendance that started out poor will only begin to get poorer and the blogger will start to wonder why he or she is even bothering to write. Then the ideas dry up completely, and this fun act of blogging turns into work, until finally the blogger gives up.
What can a blogger do to stop this happening?
Are there thing a blogger can do to improve attendance?
Are their things that a blogger should do routinely?
Consider the tips below.
Give yourself a slap every morning
This should be the daily habit of every blogger who takes their blog too seriously. You have seen them online. The people who take their blog so seriously that they monitor and police their comment section as if it were Guantanamo bay during an earthquake.
If you are starting to take your blog too seriously then you need to give yourself a slap. A blog is something you are doing for free. It is not the mark you are going to leave on this earth because once you stop maintaining it, you are going to lose it all when the hosting service expires (or crashes).
Grab yourself a notepad or note taking app
If we can learn anything from the Napoleon Hill books (think and grow rich series), it is this: the more you obsess over something, then the more ideas you will have about it. Napoleon Hill did over 20 years research on the habits of successful people, and he noticed something about successful people, from the cleaner who made herself productive, to Andrew Carnegie, the guy who changed the face of the US steel industry.
He noticed that successful people obsess about their goals and will think about them throughout the day. This leaves them open to flashes of inspiration during the day. It is a common ailment of programmers who have to find a pen at their sister’s wedding because they remembered something they want to add to their program.
You need to carry a notepad or a note-taking app, because you need to start thinking about your blog theme more. You need to keep it near the front of your mind, to the point where things you see or hear will give you ideas for your next blog post. You will discover that the more you obsess over your ideas, the more ideas will follow and spring to mind at the most odd in inopportune times.
Install an RSS feed and maintain it
It is vitally important that you install an RSS feed (if you haven’t already), as your return viewers are the ones that are going to power your blog. It is not powered by new visitors, or the people you pull from Google or Facebook. Your traffic numbers are powered by repeat traffic. It is powered by the people who use your RSS feed. Which also means that you must optimize and maintain it to the best of your ability.
If you are unsure of the value of your RSS feed, then you really need to start an analytic metric for how many visitors arrive via your RSS feed. Because, these are the people who you are truly having an impact on.
Check your comments on a regular occasion
You can do this in order to reply to people and maybe stimulate a bit more traffic and banter. But, the best reason for checking your comments is for ideas, for amendment suggestions, and for new topics for new posts. People may correct a few facts on your blog post, or they may bring up things that you had not thought of. Your comments can be quite useful in evolving your blog and helping you to create better blog posts (and come up with new ideas).
Kate Funk is author of this article, a passionate blogger and online tutor at tutorleader.com.