Every blogger dreams about gaining some form of recognition. And every blogger expects that sooner or later his blog will start bringing them money. The majority of already existing blogs bring nothing to their owners. Moreover, some popular bloggers do not even use their blogs to make money. But there’s a fine line, you know. Some content creators are only after dem dollars. They always look for the possibilities to make as much money as possible turning their blogs into advertising platform with ads only. And naturally, they lose readers, hence no one wants to only see ads.
Everyone have different expectations from their blog, but if you want your blog to be profitable, you’ve come to the right place.
So how can you find a balance between ads and actual posts? Today we’re going to talk about basic ad possibilities any blogger should be aware of.
How to use ads and not lose traffic
Before we talk about types of ads you can use on your blog, we need to talk about traffic your blog generates. No ad will bring you money if you don’t have enough traffic. So if you have just started a blog and don’t have followers or views, there is no point in using ads just yet. Traffic equals revenue.
So how can you know when it’s time to incorporate ads into your content? Well, if you have more than 1,000 views daily, it’s time to start thinking about it.
Other important aspects you should also consider to understand your traffic better is to check the number of unique visitors, how much time they spend reading your blog, amount of page views etc. To get to know your traffic rates, use Google Analytics.
Another tricky thing is actually placing ads and making sure you’re not losing visitors at the same time. You need to be very careful and aware of how frequently you use ads and how much place they take up on your blog. Do you remember an early 00’ies sites full of pop-up, annoying banners? Nightmare. It is better to use fewer ads, but choosing the ones corresponding to your blog’s topic, interests of your visitors, or at least those which scare away all of your audience.
When you’re sure that you’re getting enough traffic to bring you revenue, it’s time to choose types of advertisement for your blog. There are several types of online advertisement that work perfectly for blogs.
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Banners or Direct Ads
This method is pretty straightforward if you’re looking to introduce ads into your blog. Your revenue will directly depend on the click rate, so you need to be sure you’re getting enough visitors. This particular technique was quite popular several years ago, but today I wouldn’t call it very effective. Nowadays, most Internet users use various ad blocks. It means that instead of the ad they see a blank space that says it’s an ad. But if you’re just starting with ads, you can try this method and see if it works for yourself.
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This is a kind of ad which you use in your posts. It means that you include a link to affiliate website into your post. If people who read it click the link, you basically get money. To make your conversion bigger, include links to the relevant content. For example, if you want to include a link to some marketing resource, it is better to write a post about marketing and how that particular site helped improve your marketing. Make it believable – the more it will look like an ad, the fewer clicks it would get. Have some respect for your audience and make sure you’re not selling your readers garbage.
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Sponsored blog posts
Everybody knows that popular bloggers are not shy to write for money. In fact, it’s one of the most popular ways to make money on a blog. Not to mention, that it’s one of the easiest ways to make money. You just need to make sure that the number of sponsored posts does not exceed the number of your own posts.
The price of sponsored post depends on your blog’s popularity and rank, your traffic, and of course what budget a company, website or another blog have to spend.
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How to make ads bring revenue
The main thing you need to know in order to make money on your blog is that any ads you place on it should be relevant to your audience. There is always a temptation to put an ad that will bring you tons of money but is irrelevant to your readers. But if you can’t resist, make sure to at least not to throw it in their face too much. Always promote the things you like and your visitors will too.
You should also be aware of your ad’s statistics. By doing that, you’ll quickly figure out what works for your blog and what doesn’t, and will be able to change your strategy in order not to lose revenue.
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